MINISTRY OF HEALTH, WELFARE AND SPORTS – Antibiotics


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The Idea

Together with the Dutch Ministry of Health, Welfare and Sports we wanted to create awareness around antibiotics. Antibiotics do not work against diseases like the flue. In fact, if overused, antibiotics can completely lose their effectiveness. That way easily treatable diseases such as a urinary tract infection can become life-threatening. The campaign told people how to reduce the risk of infections and antibiotic resistance.