So we came up with something new: the Trojan horse radio commercial. First we launched a fake airline: Bay&Air. Which in Dutch is pronounced exactly the same as BNR. We then created a radio commercial and started to advertise for our new airline on Radio 1. Our Bay&Air commercial was kicked off almost immediately.
The plan worked. Our Trojan horse radio commercial resulted in a tremendous amount of free publicity. Almost all large news media covered the story about the stunt.