BNR – TROJAN RADIOCOMMERCIAL


PREVIOUS     NEXT


Radio


Casefilm

Website

BAYANDAIR - HOME

BNR - BAYANDAIR

 

The Idea

BNR nieuwsradio is the second-biggest news radio station in Holland. To reach new listeners we wanted to advertise on the biggest news radio station: Radio 1. One little problem: public radio doesn’t allow commercial radio to advertise on their station.

So we came up with something new: the Trojan horse radio commercial. First we launched a fake airline: Bay&Air. Which in Dutch is pronounced exactly the same as BNR. We then created a radio commercial and started to advertise for our new airline on Radio 1. Our Bay&Air commercial was kicked off almost immediately.

The plan worked. Our Trojan horse radio commercial resulted in a tremendous amount of free publicity. Almost all large news media covered the story about the stunt.