PINK RIBBON – YOUNG WOMEN


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The Idea

Breast cancer is a life changing disease at any age. But for young women the consequences are usually even greater. Women aged 45 and under often experience more severe fertility problems. Because of their virility the tumor is more aggressive, requiring heavier treatment with more radiation and chemo therapy than older patients. To draw attention to these facts Pink Ribbon Netherlands dedicated 2015 Breast Cancer Awareness Month to young women and their plight.

Together with Pink Ribbon we created a campaign featuring 25 young breast cancer sufferers. 25 brave women had the courage to come in front of the camera and tell their story. As one voice they give you a peek in their most intimate moments, their doubts, their struggles and their pain. A confronting story, but one that had to be told.