PERRY + VEILIGHEID NL – BE BRAVE BE SAFE


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Case movie

 

The Idea

Each year 3.7 million people suffer a sports related injury. A serious issue on which VeiligheidNL and Perry Sport wanted to act. But how do we get people to become more careful without sounding like a worried grandma? We introduced a new sports label with the philosophy that you can achieve more when you are protected. BE BRAVE BE SAFE. And chose a spokesperson who truly embodied this claim. Meet Tommy Carroll…