ConsuWijzer
Cappuccino store
Would you give away your private data for a free cup of coffee?
Wakes you right up
There's a flashlight app that wants access to the pictures on your smartphone. Creepy isn't it? But to be honest, we all do it. Quickly downloading a (free) app and allowing it to access our personal information.
ConsuWijzer (the Dutch consumer information desk) wanted to make the general public more aware of the private data that was given away to apps. So we opened a coffee place!
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With zero
Mediabudget
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2 million people
got to know about the issue
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Helping them make an educated decision the next time they download a 'free' app.