ACM (Dutch Consumer Authority)

Cartel Inspector

Who’s viewed your profile??!

Cartels never go unnoticed

The Dutch Authority for Consumers and Markets (ACM) suspected cartel activity was taking place in the Port of Rotterdam.  But how could we investigate without ‘the bad guys’ noticing?

We turned to LinkedIn and changed the profiles of ACM employees into campaign pages and their job titles to Cartel Inspector. 

We then selected over 6,500 people who might be able to give us inside cartel information and started looking at their profiles.

    the Results

    • 6,500

      Employees reached

    • Zero

      Media budget

    • 600%

      Increase in tip-offs

    • An exceptional result, because informing on your company is a hard thing to do.

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