Offers to be proud of
Sometimes a discount is so outrageous you can't help but brag about it.
De Bijenkorf is famous for its huge mid-season sale. Think Black Friday, ‘get out of my way or I'll hit you with my purse’ kind of sale. This year they wanted a new name, a fresh look & feel to replace the classic 'Drie Dwaze Dagen' (Three Crazy Days).
So we thought, 'what happens after you've gone totally berserk over an incredible discount'? You flaunt it to anyone who wants to hear, and to a few who don't but just have to listen.
Proud as a?
To represent this feeling of - showing off your conquests to the world - only one animal was proud enough: the peacock. Luckily for us it merged beautifully with the existing Bijenkorf logo to create a beautiful new image.