Perry & VeiligheidNL
Be Brave Be Safe
Meet Tommy Carrol. Blind since the age of two, skating since he was ten.
Each year 3.7 million people suffer a sports-related injury. A serious issue on which VeiligheidNL and Perry Sport wanted to act. But how do we get people to become more careful without sounding like a worried grandma?
We introduced a new sports label with the philosophy that you can achieve more when you are protected. BE BRAVE BE SAFE. And chose a spokesperson who truly embodied this claim.
So next time you're trying to land that triple cork, be like Tommy and stomp that stuff with absolute confidence!
New sports label
Telling a story about protection that people were ACTUALLY watching.